Agenda

Discover the key moments that made the Amazônia 2025+B Encounter unique

R. Augusto Corrêa, 01 - Guamá, Belém - PA, 66075-110, Brazil

Accreditation

Starting at 08:00

Welcome and Opening

09:00

KEYNOTE

09:00 a.m. to 10:00 a.m.

The Amazon and Impact Ecosystems

Valcleia dos Santos Lima_profile

Valcleia dos Santos Lima 🇧🇷

Superintendent of Sustainable Development of Communities - Amazônia Sustentável Foundation

KEYNOTE

09:00 a.m. to 10:00 a.m.

Regional Collaboration and Community of Care

Cecilia Peluso_profile

Cecilia Peluso 🇦🇷

Co-President of Sistema B Internacional & CEO - Limpiolux (B Corp)
João Bernardo Casali_profile

João Bernardo Casalli 🇧🇷

Co-President of Sistema B Internacional & Latin America Lead - Nativa (B Corp)

PANEL

09:00 a.m. to 10:00 a.m.

Roots of Care: Leaders Sustaining the Future

KEYNOTE

09:00 a.m. to 10:00 a.m.

Paradigm Shift, Care and Organizational Regeneration

Ronald Sistek_profile

Ronald Sistek 🇨🇱

Executive Director - Organizational Coherence

PANEL

09:00 a.m. to 10:00 a.m.

B Lab's Standards: Raising the Bar - Systemic Transformation and New Impact Models

Bart Houlahan_profile

Bart Houlahan 🇺🇸

Co-founder - B Lab
FranciscoMurray_profileColor

Francisco Murray 🇦🇷

Executive Director - Sistema B Internacional

B CORP CASE

09:00 a.m. to 10:00 a.m.

Tucum: Raising the Level of Impact

Amanda Santana_profile

Amanda Santana 🇧🇷

CEO - Tucum (B Corp)

B CORP CASE

09:00 a.m. to 10:00 a.m.

Natura: Raising the Level of Impact

Angela Pinhati

Angela Pinhati 🇧🇷

Chief Sustainability Officer - Natura (B Corp)

B CORP CASE

09:00 a.m. to 10:00 a.m.

Cook Master: Raising the Level of Impact

Samanta Sacaba

Samanta Sacaba 🇦🇷

Leader of Culture, Sustainability, and Corporate Affairs – Cook Master (B Corp)

Lunch

12:30 to 14:00

PT

ES

Simultaneous session

Demystifying the New B Lab's Standards

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

PT

ES

Simultaneous session

Fair Work

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

PT

ES

Simultaneous session

Justice, Equity, Diversity and Inclusion (JEDI)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

PT

ES

Simultaneous session

Environmental Stewardship and Circularity

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

PT

Simultaneous session

🎬 Launching of the film: Muito Além do Lucro (Beyond Profit)

An inspiring documentary that portrays the transformative power of companies and leaders who are redefining the role of business in the world.

This simultaneous session has two parts: one to watch the film, and the other, after the break, to discuss it.

Short interval

PT

Simultaneous session

Human Rights

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

EN

ES

Simultaneous session

B Corps for Climate: Stories that Inspire, Actions that Transform

How can climate justice principles be concretely integrated into corporate climate change mitigation and adaptation efforts?

ES

Simultaneous session

Purpose and Stakeholder Governance: Role of Large B Corps

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

PT

ES

Simultaneous session

Government Affairs and Collective Action

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Horizontal Dialogue Circle

Tomás de Lara

Tomás de Lara 🇧🇷

Co-founder and Co-leader - Cities Can B
Luzia Camila_profile

Luzia Camila 🇧🇷

Confluência das Favelas
September 3 | 09:00 to 18:00
RAISING THE BAR

R. Augusto Corrêa, 01 - Guamá, Belém - PA, 66075-110, Brazil

Accreditation

Starting at 08:00

Welcome and Opening

09:00

KEYNOTE

09:00 a.m. to 10:00 a.m.

The Amazon and Impact Ecosystems

Valcleia dos Santos Lima_profile

Valcleia dos Santos Lima 🇧🇷

Superintendent of Sustainable Development of Communities - Amazônia Sustentável Foundation

KEYNOTE

09:00 a.m. to 10:00 a.m.

Regional Collaboration and Community of Care

Cecilia Peluso_profile

Cecilia Peluso 🇦🇷

Co-President of Sistema B Internacional & CEO - Limpiolux (B Corp)
João Bernardo Casali_profile

João Bernardo Casalli 🇧🇷

Co-President of Sistema B Internacional & Latin America Lead - Nativa (B Corp)

PANEL

09:00 a.m. to 10:00 a.m.

Roots of Care: Leaders Sustaining the Future

KEYNOTE

09:00 a.m. to 10:00 a.m.

Paradigm Shift, Care and Organizational Regeneration

Ronald Sistek_profile

Ronald Sistek 🇨🇱

Executive Director - Organizational Coherence

PANEL

09:00 a.m. to 10:00 a.m.

B Lab's Standards: Raising the Bar - Systemic Transformation and New Impact Models

Bart Houlahan_profile

Bart Houlahan 🇺🇸

Co-founder - B Lab
FranciscoMurray_profileColor

Francisco Murray 🇦🇷

Executive Director - Sistema B Internacional

B CORP CASE

09:00 a.m. to 10:00 a.m.

Tucum: Raising the Level of Impact

Amanda Santana_profile

Amanda Santana 🇧🇷

CEO - Tucum (B Corp)

B CORP CASE

09:00 a.m. to 10:00 a.m.

Natura: Raising the Level of Impact

Angela Pinhati

Angela Pinhati 🇧🇷

Chief Sustainability Officer - Natura (B Corp)

B CORP CASE

09:00 a.m. to 10:00 a.m.

Cook Master: Raising the Level of Impact

Samanta Sacaba

Samanta Sacaba 🇦🇷

Leader of Culture, Sustainability, and Corporate Affairs – Cook Master (B Corp)

Lunch

12:30 to 14:00

PT

ES

Simultaneous session

Demystifying the New B Lab's Standards

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

PT

ES

Simultaneous session

Fair Work

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

PT

ES

Simultaneous session

Justice, Equity, Diversity and Inclusion (JEDI)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

PT

ES

Simultaneous session

Environmental Stewardship and Circularity

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

PT

Simultaneous session

🎬 Launching of the film: Muito Além do Lucro (Beyond Profit)

An inspiring documentary that portrays the transformative power of companies and leaders who are redefining the role of business in the world.

This simultaneous session has two parts: one to watch the film, and the other, after the break, to discuss it.

Short interval

PT

Simultaneous session

Human Rights

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

EN

ES

Simultaneous session

B Corps for Climate: Stories that Inspire, Actions that Transform

How can climate justice principles be concretely integrated into corporate climate change mitigation and adaptation efforts?

ES

Simultaneous session

Purpose and Stakeholder Governance: Role of Large B Corps

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

PT

ES

Simultaneous session

Government Affairs and Collective Action

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Horizontal Dialogue Circle

Tomás de Lara

Tomás de Lara 🇧🇷

Co-founder and Co-leader - Cities Can B
Luzia Camila_profile

Luzia Camila 🇧🇷

Confluência das Favelas

R. Augusto Corrêa, 01 - Guamá, Belém - PA, 66075-110, Brazil

Opening

09:00

FACE TO FACE

09:00 a.m. to 10:00 a.m.

Building Networks: The Importance of Collective Action

Photo Kamila (1) (1)

Kamila Camilo 🇧🇷

Executive Director - Instituto Oyá
Maria Cláudia Pontes_profile

Maria Claudia Villabom Pontes 🇧🇷

General Manager Brazil and Latin America - Weleda (B Corp)

B CORPS CASE

09:00 a.m. to 10:00 a.m.

Collective Action among Colombian B Corps: Better for Colombia

Adriana Velasquez

Adriana Velásquez 🇨🇴

Chief Sustainability Officer - Alquería (B Corp)
Leonela Bustos

Leonela Bustos 🇨🇴

Agricultural Producer - Freskaleche

B CORP CASE

09:00 a.m. to 10:00 a.m.

Collective Action: BF Hotels Mexico

Beatriz Tinajero_profile

Beatriz Tinajero 🇲🇽

General Manager - BF Hotels Mexico (B Corp)

B CORP CASE

09:00 a.m. to 10:00 a.m.

Collective Action: Gerdau

Paulo Boneff_profile

Paulo Boneff 🇧🇷

Global Leader of Organizational Development, Diversity and Social Responsibility - Gerdau

B CORP CASE

09:00 a.m. to 10:00 a.m.

Collective Action: Dengo

Estevan Sartoreli

Estevan Sartoreli 🇧🇷

Cofounder - Dengo Chocolates (B Corp)

Panel

09:00 a.m. to 10:00 a.m.

Enabling Ecosystems: 10 years of Collaboration between IDRC and Sistema B

Transfer to rooms

PARALLEL PANEL

Reprogramming Value: What Role Does Money Play in the World We Want?

Explore concrete avenues and pragmatic solutions to align capital and impact, showing how money can be a tool for structural change rather than perpetuating inequalities. The conversation aims to highlight the innovations in finance already underway and inspire actions that will enable the new economic system to flourish.

Juan Pablo Larenas_profile

Juan Pablo Larenas 🇨🇱

Co-founder - Sistema B
Jessica Santos Silva_profile

Jessica Silva 🇧🇷

Co-executive Director - Sistema B Brasil

PT

ES

Parallel Panel

Changes in the Rules of the Game

In this panel, we will address the changes in legislation and regulations taking place across all regions and what they mean for the business world. A challenge or an opportunity to evolve more quickly toward a more B-oriented world?

PT

Parallel Panel

Impact Business as Climate Solutions at COP30

This panel will address how climate impact companies can transform environmental challenges into opportunities for innovation and profitability. The conversation will highlight the role of companies as agents of transformation, exploring how sustainable business models generate socio-environmental and economic value. The debate will also seek to inspire collaboration among different actors and strengthen the climate solutions ecosystem in Brazil and Latin America.

Lunch

13:00 to 14:30

PT

ES

Simultaneous Session

International Trade and Competitiveness: Collective Action from the Territories

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

PT

Simultaneous Session

Peripheral Connections and Climate Justice

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

PT

Simultaneous Session

The Role of Brands: Responses to Eco-Anxiety

In this session, Natura and the Faculty of Medical Sciences of Santa Casa de São Paulo will discuss an unprecedented study on the impact of climate change on the mental health and well-being of Brazilians. Pioneering in Latin America, the research investigates climate anxiety, emotional distress, and well-being in the face of the environmental crisis. At Encuentro+B, we will talk about the role of brands in responding to eco-anxiety.

ES

Simultaneous Session

B Corp Community Moving Towards Deplasticization: Real Cases of Transformation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Short interval

PT

ES

Simultaneous Session

Regeneration, Food and Land Use

PT

ES

Simultaneous Session

Global and Local Communication

PT

Simultaneous Session

Health

Elementor-Photo-Placeholder

To be confirmed

ES

Simultaneous Session

Economic Innovation and Education: Collaboration to Accelerate the Transition

PT

Simultaneous Session

Impact of Climate Change on Brazilian Health: Data and Solutions

Return to plenary

17:10 to 17:30

PANEL

COP Leadership: Voices of Tomorrow

HAND IN HAND

Message to the World

Gonzalo-Munoz-is-one-of-six-chileans-among-the-top-100-latinos-most-committed-to-climate-action-in-2024

Gonzalo Muñoz 🇨🇱

Co-founder - Sistema B & Co-founding Partner - Manuia
Francine Lemos_profile

Francine Lemos 🇧🇷

Executive Chairman of the Board - B Lab
Lucia Ixchiu

Lucía Ixchiu 🇬🇹

BILM Indigenous Coordinator & International Advocacy Coordinator at Solidarity Festivals

Closing and celebration.

Party in Cervejaria Cabôca starting at 21:00

Amazon Day: live and connect with the territory

On September 5th, Brazil celebrates Amazon Day!And what better way to honor it than by experiencing connections with its people, nature, and culture?

The third day of Encontro+B Amazônia 2025 will be an invitation to step into the territory and feel the Amazon firsthand. You can choose between a free activity in the morning or various full-day experiences or in the afternoon*.

 

*Some activities have an additional cost. 100% of this amount is reinvested directly into the local economy, supporting Amazonian businesses. Your participation not only offers you a unique experience but also boosts projects that generate real impact in the region.

 

Here are the options for you to choose how you want to experience this special day.

TOMORROW

Utinga State Park

This is the official program for the third day of Encontro+B Amazônia 2025! It will be an opportunity to connect with the Amazon through the perspective of its forest, its people, its history, its culture, its social justice projects and its climate justice, and to discuss the paradoxes of a city a few weeks away from hosting the world's largest climate event: COP30. Therefore, we invite you to an immersive walk through Utinga Park, in the heart of Belém, guided by a local expert. The park is a State Conservation Unit created to preserve natural ecosystems of great ecological importance and scenic beauty, stimulate scientific research and also encourage the development of environmental education activities, including ecotourism.

  • Maximum quota: 200 people  
  • Meeting point: Av. João Paulo II, S/N - Curió-Utinga
  • Cost: R$0
  • Registration deadline: August 29

AFTERNOON

Recycling and Circular Economy Workshop with Regenera Project

This workshop is part of the environmental education and plastic waste transformation program of Regenera Project in the peripheral communities of Belém. During the Encontro+B Amazônia 2025, you will visit the Usinas da Paz, an initiative of the Secretariat of Citizenship of the State of Pará that aims to reduce social vulnerability and violence. Additionally, you will produce lamps following the Pirilampos do Planeta methodology, which will be part of a collaborative artistic installation by Regenera Project during COP30.

  • Maximum quota: 15 people  
  • Meeting point: Theatro da Paz
  • Cost: R$0
  • Includes: Transportation, guide and recycling workshop.
  • Registration deadline: September 1

SOLD OUT

Roots of the Amazon: Immersion in the Cumaru Supply Chain – the Vanilla of the Amazon

A workshop to be held at UFPA that will cover tree planting and environmental education, tracing the Cumaru supply chain from cultivation to product production.

  • Maximum quota: 15 people  
  • Meeting point: ITEC Cidadão Space – Open-air COP School (UFPA)
  • Cost: R$0
  • Includes: Tour and tasting of Jucarepa products made with Cumaru.
  • Registration deadline: September 4

Experiences promoted by Assobio

The following activities are organized by Assobio,an association that represents small and medium-sized companies in Belém based on the Amazon bioeconomy, which seek to combine their economic development with the preservation of the biome and the well-being of the communities.

These four experiences take place only in the afternoon. Each one has a different cost and limited spaces.

afternoon

From Cacao to Consciousness

This is a sensory, cultural, and spiritual experience centered around the native cacao supply chain of the alluvial plains of the Amazon. Led by the brand Cacauaré, the activity takes place in Santa Bárbara do Pará region (rural area of Pau D’Arco), where forest products from Mocajuba are processed. It is designed for visitors interested in regenerative and ancestral tourism.

  • Maximum quota: 25 people  
  • Meeting point: Theatro da Paz
  • Cost: R$ 535.45 (approx. US $98)
  • Includes: Transfer to Santa Bárbara; Reception with ceremonial cacao drink and ambiance featuring elements from Mocajuba; Guided cacao ceremony sharing knowledge, spirituality, and ancestry; Tasting and experience of the chocolate transformation process; Closing circle with products from the forest
  • Note: The van transfer to Santa Bárbara takes approximately 1 hour and 15 minutes.
  • Registration deadline: September 1

Da Tribu: The Artisanal Latex Process

A sensory and cultural experience in the native rubber supply chain of the Amazon, in the community of Pedra Branca, on Cotijuba Island. There, families transform latex into sustainable threads and fabrics that become necklaces, bracelets, and accessories, generating a positive impact for about 30 people. The 4-hour day includes a visit to the rubber plantation, an immersion in the sustainable fashion production center Da Tribu, a participatory jewelry workshop with forest biomaterials, as well as a Caboclo musical lunch and a swim in the river. An opportunity to experience the traditional knowledge of riverside communities and see how socio-bioeconomics transforms into fashion, design, and sustainable development for the Amazon.

  • Maximum quota: 25 people  
  • Meeting point: Theatro da Paz
  • Cost: R$ 613.64 (approx. US $113)
  • Includes: Transfer to the Icoaraci pier; Boat transfer; Island tour; Breakfast and Caboclo musical lunch.
  • Note: From Belém to the Icoaraci port, the trip takes between 40 minutes and 1 hour, followed by a boat ride of approximately 45 minutes.
  • Registration deadline: September 1

SOLD OUT

Visit Da Cruz Chocolates Factory and Plantation

The visit to the Da Cruz Chocolates factory and plantation in Ananindeua, Pará, is a sensory journey through the flavors and knowledge of Amazonian cacao. There, you can learn about the entire process — from the tree to the chocolate bar— and discover how the brand transforms native cacao into pure and intense chocolates made solely with cacao and dark sugar. The experience concludes with a chocolate refreshment and other treats.

  • Maximum quota: 40 people
  • Meeting point: Theatro da Paz
  • Cost: R$ 95.45 (approx. US $18)
  • Includes: Transfer to the factory; Tour of the native cacao plantation; Tasting of cakes, brigadeiros, tapioca, and hot chocolate, an experience that combines flavor, territory, and sustainability.
  • Note: The bus transfer takes approximately 50 minutes to Ananindeua, Pará.
  • Registration deadline: August 29

SOLD OUT

Meu Garoto: Flavors and Knowledge of Urban Amazonia

At the Meu Garoto factory in Ananindeua, visitors will get to know the cultivation and harvest of jambú up close, along with the stories surrounding it, experiencing its unique flavors and sensations. This Pará-based brand transforms the richness of the Amazon into liqueurs, bitters, and artisanal beverages.

  • Maximum quotas: 30 people
  • Meeting point: Theatro da Paz
  • Cost:R$ 227.27 (approx. US $42)
  • Includes: Transfer to Ananindeua; Visit to jambú plantations and other native fruits; Tour of the factory; Exclusive tastings; Special kit to take a little piece of the Amazon with you.
  • Note: Transfer takes approximately 40 minutes to 1 hour to the rural area of Curuçambá, in Ananindeua, Pará.
  • Registration deadline: September 1

Other experiences at additional cost

The following activities last all day and include lunch. Each one has a different cost and limited spaces.

full day

Natura Experience in the Communities and Ecopark

Visit an Amazonian community. At APROCAMP, you will learn about the power of collective work and the integration of socio-biodiversity. The cooperative is home to the first community industry of essential oils in the Amazon, a true milestone of innovation and local protagonism. To round off the experience, the tour ends at Ecoparque Natura, an ecosystem that connects science and sustainability.

 

*It is important to clarify that a total of 70 places are offered, organized in 2 groups that may or may not be divided between two communities, depending on the final number of participants.

  • Maximum quota: 70 people
  • Meeting point: Theatro da Paz
  • Cost: R$150 (approx. US $28)
  • Includes: Transportation, meals and visit.
  • Registration deadline: August 29

SOLD OUT

Natura: Visit to agroextractivist community + swimming in the igarapé

With Natura, we will be fully immersed in the Amazon rainforest: a walk through its biodiversity, a refreshing swim in an igarapé (small river) and an encounter with innovative and sustainable practices led by an agro-extractivist cooperative. Nature, culture and sustainability in a single day.

Combu Island Experience

With the tourism agency Monotour, based in Belém, participants will have the opportunity to take a boat ride on the Amazon, exploring the streams of Combu Island. They will also visit the "Street River" project, the first open-air art gallery in the Amazon; the community of Boa Vista do Acará, with a demonstration of the harvesting and tasting of açaí and chestnut; a sensory immersion in the jungle with a light hike to admire centennial trees such as samaúmas, rubber trees, chestnut trees, aromatic and medicinal plants; and learn about the biodiversity and lifestyle of Amazonian communities. Participants will also have free time for lunch and swimming in the river, and the day concludes with a visit to the "Dona Nena" chocolate factory on Combu Island.

  • Maximum quota: 31 people
  • Meeting point: The organizers will contact participants to provide information.
  • Cost: R$250 (approx. US $46)
  • Includes: Transportation, boarding, tour guide and lunch
  • Registration deadline: August 28

SOLD OUT

Other cultural activities and interesting places to visit during your trip to Belém

Ver-o-Peso Market + Estação das Docas

Utinga State Park

Mangal das Garças Park

Presépio Fort

Se Rasgum Festival

Ver-o-Peso Festival

Casa Apoena

Theatro da Paz

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